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game theory : backwards induction


a real world example

Picture
In Mid 2000s Apple Launched their first "Get A Mac" commercial.  In the first year the campaign produced 19 ads. After 4 years the campaign included 66 advertisements trying to convince the public to ‘Get- A- Mac’. These 66 commercials included “Mac” played by actor Justin Long and “PC” played by John Hodgman.  In each commercial “Mac” and “PC” have conversations.       ( Image source 'get a Mac campaign'Wikipedia.org )

Why?

Prior to the campaign, Apple’s sales seemed to be slowly decreasing. PC’s still dominated the market and Apple was struggling to convince consumers that their product was better. It wasn’t until Apple saw a survey on the American Consumer Satisfaction Index and realized that Macs were constantly rated higher than PCs in customer satisfaction.

Picture
         (image source geekwire)
        : Retaliation Ad by Microsoft :


  • In 2013, Microsoft fought back at Apple, not on the MAC vs. PC level, but about tablets. The ads were similar to the ones that the Get-A-MAC campaign put out, but instead of the two men representing the products, they had the actual products (IPad and a tablet) banter back and forth through the voice activation systems.

  • Later Microsoft found a real person named Makenzie "Mac" Book to review its Surface Laptop 2. According to Mac Book the surface lasts longer, works faster and includes a touchscreen. Microsoft was pleased to report that Mac Book said to get a surface.  



                                                                              ::  Takeaway Points ::

  1. A subgame perfect equilibrium is an equilibrium in which all actions are Nash equilibria for all subgames.

  2. We can find such equilibria by starting using backward induction, which instructs us to start at the last action and work our way progressively backward from there.

Picture

keentween

  • Ask
  • FAQ
  • Summer 2020 Tutoring
    • :: REPRESENT IT!
    • Pre-Algebra Sessions >
      • :: Basic Division
      • :: Complex Division
      • :: Estimation Division
      • :: Division Practice Problems
    • Algebra II >
      • :: Cubic Equations
      • :: Complex Numbers
    • Chemistry >
      • Molarity Basics
    • C++ Sessions >
      • :: Introduction
      • :: Style v Syntax
      • :: Variables & Data Types
      • :: Intialize/Declare Variables
      • :: Types of Operators
      • :: Strings and Input - Output
      • :: How to Construct Arrays
  • AP Bio
    • :: Sketch Notes >
      • :: Part 1
      • :: Part 2
    • :: Chi-Squared Tests
    • :: Cancer
    • :: Hox Genes
    • :: Hardy-Weinberg Principle
    • :: Rule of Multiplication + Addition for Punnett Squares
    • :: CRISPR
    • :: Amino Acid
    • :: Peptide
    • :: Why study Peptides
    • :: Aquaporins
    • :: Gram Stains
    • :: Graph on Excel for Bio Lab
  • AP Chem
    • Organic Chemistry
    • I. Properties of Matter >
      • Neutralization
    • II. Periodic table >
      • Org of Periodic Table
      • :: Groups
    • III. Chemical bonding >
      • :: Mass to Mass conversion
      • :: Naming Acids
      • :: Cross Drop Charge
      • :: Predicting Products
      • :: Balance Equation Question
      • :: Learn to Balance Equation
      • :: VSEPR Simulation
    • IV. Molar Mass >
      • ::LR ER and excess reatant
      • :: Molecular/Formula Mass
      • :: Empirical Formula & Molar Mass
      • :: Percentages & Empirical Formula
      • :: Empirical formula
    • IV. Solutions and Solubility >
      • :: Types of Solutions with Solubility Curves
      • :: Solubility Curve
    • V. Easy Tricks and Tips >
      • :: Tip to Molecular Shapes
      • Memorizing Bond Angles and Polarity
      • :: Chemistry Formulas
      • :: Trick Polyatomic ions
    • VI. General AP Concepts >
      • :: Potential Energy Diagrams
      • :: Haber-Bosch
      • :: Le Chatelier
      • :: Pressure & Moles
      • ::Rydberg's Constant vs Unit of Energy
      • :: Equilibrium and RICE Tables
      • :: Kinetics
      • Galvanic Cells
    • :: Flash cards
    • :: VSEPR
  • AP Stats
    • Chi-Squared Tests
    • Solving Chi-Sqd Test Using Sheets
    • Applications of Statistics
    • Standardized Scores
    • Distributions Transformations
  • AP Calc
    • DI Method - Tabular Integration
    • Polar Curves: Tangent Line and Slope
    • Riemann Sums: Left and Right Approximations
    • :: Conic Sections Flash cards
    • :: Parent Functions Flash cards
    • Worked Out Problems >
      • :: Worked Out Problems I
      • :: Worked Out Problems II
      • :: Worked Out Problems III
      • :: Worked Out Problems IV
      • :: Worked Out Problems V
      • :: Worked Out Problems VI
      • :: Worked Out Problems VII
      • :: Worked Out Problems VIII
      • :: Worked Out Problems IX
      • :: Worked Out Problems X
      • :: Worked Out Problems XI
      • :: Worked Out Problems XII
      • :: Worked Out Problems XIII
    • Applying Trig Identities
    • L'Hopital's Rule
    • Differences Between Conic Sections
    • Graphing Conic Sections
    • :: Pre-Calc - Trig Identities
    • Tangent & Normal Lines
    • Indefinite integrals: U Sub
    • Calculus Derivatives >
      • Product Rule
      • Quotient Rule
      • Chain Rule
  • AP CS A
    • Studying for AP CSA 2020
    • :: Control Structures
    • :: What is Networking
    • :: Recursion
    • :: While Do While Loops in Java
    • :: Interface in Java
    • :: ArrayLists
    • :: Java Naming Conventions
    • :: Logic Circuits
    • :: Getters and Setters
    • :: Binary & Hexadecimal
  • AP Español
    • AP Español Salsa
  • Arduino
    • Quick Look
    • Project #1: Blinking LED
    • Project #2: Button LED
    • Project #3: Flowing LED
    • Project #4: LCD Display
    • Project #5: Serial Monitor
  • App
    • AP Go Pow How?
    • AP Go Pow APP Page
  • Musings
    • :: Backward induction
    • :: what is ISS
    • :: Rotational Matrices
    • :: Primary v Secondary Pollutants
    • :: Black Hole
    • :: Covid-19 Hackathon
    • :: Evolution of Immunizations
    • :: Predictions of Diseases
    • :: Book List
    • :: Patterncount
    • :: Binary Classification
    • :: Cybersecurity
    • :: Self Similarity
    • :: Trig Identities
    • :: UIL Number S
    • :: Box Offensive Play
    • :: Why Card Trick Works
    • :: Easy Multiplication
  • AP CREDIT
  • About